You will find a general presentation of the Google Tag Manager integration, in SecuTix - Google Tag Manager & Google Analytics.
Then, if you want more information about the technical side of it, head to:
- Technical presentation of the SecuTix Datalayer, and
- Enhanced e-commerce data layer full documentation
- Google Analytics 4 e-commerce data layer full documentation
And you will find some specific use cases in:
- Enhanced e-commerce tracking
- Cart and user info tracking - extend the enhanced e-commerce to the next level
- Google Analytics improved data layer for products and checkout
- Improved Google Analytics Data layer for calculated season ticket sales
- Push reservation amount to datalayer
- How to migrate to Google Analytics Enhanced E-commerce
- Search engine positioning for your ticket shop on Google
- Facebook Domain Verification on a Ticketshop
About SEO, look at these:
