Producer is a specific role for structure which can be linked to any kind of product. It is mainly used in live entertainment to give producers access to some reports from the producer portal.
This contact is similar to a partner contact, particularly when it is not necessary to distinguish (from a financial or administrative perspective) between the venue and the producer of an event taking place at that venue.
If you need help to create a produce, please report to Organization | Contact | Structures (make sure you create an Internet account to grant a producer access to the producer portal).
Next Steps: attach producers to the appropriate products in your catalog.
Producer portal
The producer portal and his configuration is described here : Follow the evolution of sales and availability thanks to the new possibilities of the producer/promoter portal
Instead of enabling report downloads, you can now grant access to the Producer dashboard so that producers have a direct access to data with a better presentation.
Promoter/producer model
Another way to use producers concerns distributors using SecuTix who can delegate some set up to the producers. More information here : The promoter/producer model (plus some further improvements listed here : Promoter/producer model self service improvements during Allalin V1)