Prerequisite
Please note that our Enhanced E-commerce Tracking is only supported if you are using Universal Analytics tracking and Google Tag Manager.
Context
SNEAK PEEK UPCOMING You are a strong user of the Google Analytics enhanced e-commerce tracking and you want to gain a deeper understanding of your visitors behavior especially on the products and promotions impressions, clicks and a more detailed view on the checkout process of your visitors. Our Enhanced E-commerce feature has been further extended and is here to provide you with all those details.
Solution
Following the delivery of Cart and user info tracking on Enhanced E-commerce in Whymper V3, we have continued our journey to enrich the e-commerce tracking data for our online sales platform in Bishorn V1. This time, we focus on understanding users' shopping cart behavior and realizing email re-targeting for cart abandoners. A few more Google Analytics reports are now filled with the correct data and the DataLayer object is also further extended.
Important information
Communicate also in this section important limitations or information that the customer should not miss.
Highlight
Use info box if you want to highlight a particular point.
Getting started
MANDATORY - What is the setup required to use the feature (even if none, please mention)? Where can I see the feature? (this is intended to be a short guide). At least one screenshot should be provided, at latest for the finalized release note at sprint end.
Examples
OPTIONAL - Show some example use in actual customer use cases, or other relevant information.
