We are going through a difficult time and we want to help you as much as possible therefore you will find below useful recommandations to make the best out of SecuTix.
We prepared a detailed guide on how to cancel, postpone and manage refunds of your events, visits and all products you have sold in a few clicks. The guide is available here : Overview: Cancellation, Postponement and Refund processes
Today we tell you how you can use SecuTix to entice donations.
Can I leverage SecuTix donations to help my institution in this challenging context ?
Does those cancellations represent a financial risks for your institution ? If yes, offer your customers the opportunity to make donations, especially if you have a strong community or a solid fanbase ready to support you.
In the following link : Overview: Cancellation, Postponement and Refund processes, there are options to refund on the credit note, which is the perfect starting point to simplify the donation process for your customers.
Here is what we recommend overall on the management of this situation:
- Create a SAM marketing campaign sharing about the donations your are putting in place in the current context and requesting to refund on the credit note of each customer.
- Process the refund with the help of this guide : Overview: Cancellation, Postponement and Refund processes
- Make sure your donations products are available online for your customers to donate. Below you will find all the details on how to setup a donation product and do a great donation marketing campaign.
How to configure a donation product in SecuTix ?
SecuTix allows to configure donation products to collect funds from you loyal customers to support your organization in this challenging context. Donations follow the same online purchase process as any regular products, except that no tickets are attached to it. You can then engage with your donors either using SAM or the reporting. You will find below a user manual and best practices.
In SecuTix, there is a dedicated product family named "Donations". You can access this through the Catalogue menu 'Donations'
To create a donation product, you can do the following :
- Go to Organization context >> catalogue >> donations
- Click on "NEW" to create a new donation product
- Here select a nice and engaging name for your donation product such as "We need your support" or "help us and the culture with your donations, we need you." etc...
- Decide if your donation will be a fixed predefined amount or let donors decide how much they would like to donate with the "user defined" amount.
- Validate and "RUN" your donation product
- Don't forget to allocate a product profile to your donation to make it will on sale online and on boxoffice.
TIP: When you add your Donation products to the product profile - be sure to remember to check that the Tariff which is used is also made available online. This can be done through Product Profile > Tariffs
How to sell a donation product in SecuTix ?
Back office / Box office sales
- In Sales / reservation, add a contact to the cart (the one who has the credit note).
2. Then add a donation product. If the donation is parametrized with a free amount, you can select the value in the temporary cart.
3. You can close the order using the payment method Credit note
Online sales
- Client finds the donation product on the landing page or thanks to a link from website
- He can choose the amount if wants to give
- On the last page of the shop, instead of paying by credit card, he can use his credit note
Some recommandations on how to run successful donation campaigns, here are a couple of ideas
Make sure to describe clearly what are your donors participating to when they donate. Statistics show that sharing the impact of donations with donora will contribute to build a long term relationship.
- Your donation product should have an image.
- Your donation description should be simple and clear.
- Your donation description should explain what will be done with the money and how the donors are helping.
Engage with your donors on a regular basis with email campaigns.
- Make sure to have a mix of email messages sent to your donors that will focus on increasing the donations on one hand and showing the result of donations in the other hand.
- increase the degree of personalisation in your emails by referring to their firstname, lastname.
