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In this training we are going to explore the SAM module. You'll be able to find it in the Organization Context , in the Audience Management menu.

Thanks to the information that you'll input in our software, SAM will be able to segment the contacts, and target them with marketing campaigns that you'll be able to create from scratch: e-mail templates, audience segmentation, importation of external contacts per e-mail and management and analysis of your campaigns including the creation of traceable URLs.

SAM is composed of five parts:

  • Campaigns
  • Targets
  • Message templates
  • URL builder
  • Imports

For this second training module, you can find below all the topics we are going to go though:

  1. How to create an email template
  2. How to create a target
  3. How to create a campaign
  4. How to import contacts to SAM
  5. SAM's URL builder

Here you'll find a set of exercises that will help you fix what you've learned.


You can also find the Power Point presentations below:

  • French
  • English

And User guides:

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