In the organization context, click on the “Audience Management” module, then on “Campaigns” in the left menu.
This screen allows you to view the list of campaigns.
Click on “New” to create a new campaign.
Choose the communication channel (usually email) and the type of campaign you want to create.
Enter the parameters relating to your campaign
Entering the budget and expected result information allows you to have ROI calculated in addition to the concept of revenue generated by the campaign.
In SAM: ROI = Revenue generated – Budget.