SAM's URL builder is used to create traceable URLs that will provide insights on the behavior of the audience they are shared with: once someone clicks or accesses this URL, a campaign will be created automatically in SAM, and you'll be able to see the click rate and the income generated through it.
It will also be able to trace its activity when you share it with partners, in social media, though mobile apps, introducing it in emails, turning it into a QR code... or sharing it through any other kind of media distribution.
You'll be able to set up and launch the campaign just by clicking on the campaign that will be automatically generated for the URL.
Of course, you could also introduce the URL in any other SAM campaign, and thus see also its performance in that particular use case.
As you can see above, there are five fields that need to be filled out:
After these are completed, you'll be able to click on the "Generate URL" button: the tracked URL generated can be very long, so you could always use a URL shortener such as Bitly. You should probably use it immediately, to check that it correctly redirects to where you intended.
After the first use of this tracked URL, an automatic campaign will be created by a batch. You'll be able to set up and launch the campaign just by clicking on it, and then follow the usage of your link through this campaign and get a report from it.