Sending SMS campaigns with SAM
You can now benefit from the new SMS communication channel fully integrated within SAM and fully drive your SMS campaigns from SAM just like you already do for emails. This opens a lot of new possiblities especially on the side of marketing automation such as :
- Set recurrent SMS messages to your contacts before an event
- Send a last minute SMS to inform your contacts that there is still some tickets available
- Inform that an event has been canceled through an SMS.
Some great features of SAM supported for SMS messages :
- Sending immediate campaigns, scheduled or recurrent campaigns
- Use any type of target for your SMS campaigns
- Dynamic fields in your SMS campaigns, except invitation codes (except invitation codes, there)
- Tracking the conversion rate of your SMS campaigns.
- Campaign analysis report for SMS campaigns
- Automatic filtering of contacts refusing SMS messages or not having a mobile phone number on top of the standard authorisation filtering already applied in email campaigns.
Some constraints around SMS communication channel
The sender display name of your SMS will be the one set in the Orange SMS plugin. You cannot set a different name display name of the SMS, so make sure to choosea display name that is valid in all kind of campaigns. We recommend to have the organization name in the name so it's clear for the contact receiving your message who the message is coming from.
Unsubscribe from SMS
Some remarks about the tracking :
The level of information we can have from an SMS campaign is not the same as an email campaign. For SMS campaigns we can have (if the Urlshortner is active) :
We know if a message has been sent
if a purchase is done after the same we can calculate the conversion rate.
We cannot know if the SMS has been opened or clicked? (clicked we can no...)
URL shortner
If you deploy the shortUrl plugin SAM will now automatically transform all url links into short urls in your emails and SMS. This is a must have when you send SMS as 1 SMS is 160 char long and the maximum size of an SMS message is 459 char.
How to enable this ? => to come once the feature is ready (on going dev)
Multiple links tracking
Tracking all your links separately within a given campaign is now supported, you can now understand which links is performing the best with the new feature and the new campaigns analysis reports. This is mostly an invisible change except that know you will have a detail per links in the campaign analysis report. Here an example of report with 3 links inside a campaign :
SCREENSHOT
Bonus : Tracking devices usage to read and purchase after clicking on a SecuTIx tracked link.
How to benefit as mush as possible from this new feature set ?
Requirements
Orange SMS plugin enabled
UrlShortner plugin enabled
Please contact your sales account if you want to activate this feature and discuss about the details.
Technical optimization in batch management positively impacting SAM
We did quite a lot of work on SAM in Whymper not all visible in screen but really valuable from the technical point of view resulting in a higher stability, reliability of SAM. Here some selected improvement we did on the foundational blocks of SAM :
- Improve the multi-threading capabilties of SAM when sending campaigns.
- Improve overall the batches processes attached to SAM, ensuring that a campaign will never been missed.
