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You decide which tariff applies when a ticket belonging to a season ticket holder is resold

Keeping the original tariff

To date, season ticket holders have been able to resell tickets on the exchange market. In other words, the new ticket holder obtained a ticket at the subscription tariff without actually being a subscriber. The only way for the sporting or cultural institution to recover part of the profit was to add a sales fee.

This approach is still available in Piz Bernina V2 for institutions wishing to give their resellers and customers maximum freedom. However, you can now change the parameters so that the ticket can only be resold at the casual rate.

Converting tickets to the casual tariff

Rather than allowing the new purchaser to benefit from the season ticket price without being a season ticket holder, you can now parametrise the exchange market so that a ticket from a subscription is automatically resold at the casual tariff and the difference between the two prices is automatically refunded to you. 

Here's how it works: 

  • Season ticket holders who can't make a performance or match place their ticket on the exchange market. They cannot select the ticket price.
  • When the ticket resells, resellers receive the actual amount they paid. For example, a season ticket holder buys a €400 subscription for a championship with 10 matches. Therefore each match costs him €40. Consequently he will receive €40 for the resale of his ticket.
  • The new purchaser pays for and receives a ticket at the casual tariff of €45.
  • You make an additional €5, which is the difference between the season ticket and casual ticket price.

How do I activate this new operating method in the exchange market?

  • Select the relevant parameter in Sales Channel > Point of Sale > Internet parameters

 

  • For each event or competition likely to be purchased as part of a season ticket, select the casual tariff for season ticket resale in Catalogue > Event/Competition > Parameters:

Important: 

  • Changing the tariff doesn't affect casual tickets placed on the exchange market. For example, if a contact puts a casual child ticket up for resale (which doesn't belong to a season ticket), it will be available on the exchange market at the same price even if the tariff configured for reselling subscription tickets is 'adult casual ###".
  • When you activate this alternative operating mode, customers reselling casual tickets will no longer be able to choose the resale price for their ticket either. The aim of this is to prevent unfair competition between those reselling season tickets and those reselling casual tickets.
  • It's important to decide once and for all which method you wish to use, preferably as soon as you create the exchange market. Changing the model modifies the ticket resale conditions, so you need to avoid changing these conditions once tickets have been placed on the exchange market. If this isn't feasible (especially if an exchange market is already up and running before Piz Bernina V2), you will need to wait until all the tickets available on the exchange have been resold, or delete them from the market.
  • Lastly, remember to clearly stipulate this in your general conditions of sale for the exchange market. 

Adapting the exchange market for large volumes of tickets

Afin de faciliter la revente d'un grand nombre de billets, la bourse d'échange propose désormais un processus de vente basé sur le plan de salle. Ce processus supporte à la fois les ventes en zones numérotées et non numérotées. La sélection de places en zones numérotées est illustrée ci-dessous.

 

  • Cliquer directement sur l'image à l'endroit désiré pour sélectionner une zone.

 

  • Le plan de salle affiche l'ensemble des places disponibles avec leur catégorie de places. Pour chaque catégorie, la page affiche la fourchette de prix correspondante.

 

  • L'internaute peut obtenir les informations détaillées sur une place en cliquant dessus.

  • Le nombre et le montant total des places sélectionnées sont rappelés au bas de la page. L'internaute peut les ajouter au panier.

 

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