NEW V3.3 A new type of advantages allows you to define which contacts are eligible to purchase certain tickets on the resale platform. You can also enforce contact limits across primary and secondary market sales channels.
The resale platform is a great tool to better control the secondary market. However, while you could limit who could buy on your primary market sales channels, it was not possible to achieve the same on the secondary market sales channel until now.
Solution
We are introducing a new sort of advantage dedicated to the secondary market: resale advantage. Resale advantage allow you to target tickets when they are put up for resale based on performance/match, tariff, seat category and contingent and limit who can purchase them. You can also use those advantage to enforce limits per contact that will take into account both the primary and secondary market purchase history.
Getting started
Catalogue configuration
In the catalogue module, a new Resale advantage menu entry lists this new sort of advantage. Those advantage are based on the standard ones but with a few adaptation, e.g., there is no notion of quota and no associated rate tables, as those are dictated by the number of tickets put on the resale and the price rules for that specific product. Nonetheless the rest of the configuration is very similar.
Resale advantages are available for the following product families:
- Events
- Competition
- Open pass
There are 3 types of targets available:
- Public: useful to enforce limits per contact but without limiting who can buy on the resale platform.
- Indicator: similar to regular indicator advantage targeting contacts based on indicator values.
- Contacts: similar to regular contacts advantage targeting contacts on an explicit list of contacts, created using a SAM campaign.
The rest of the configuration will allow you to define which tickets should be linked to the advantage, based on the configured performances/matches/products, tariffs and seat categories.
The resale advantage must of course be activated for the resale platform in the Sales channel attribution screen and running.
If a resale advantage is suspended (or inactive because of end date/time), any ticket linked to that advantage will become public, so available for anyone to purchase. Modifications to a running resale advantage should and can be done without suspending it.
Resale platform configuration
Contrary to regular advantages that will allow selling products even if the product itself is not available in that sales channel, resale advantages require that the activity and product profile of the resale platform also contain those particular performances, matches and products.
Resale platform purchase
The actual link will be created at the time the ticket is put on the resale platform. When the ticket's resale is cancelled, the linked is removed and the check will happen again, if the tickets is put on the resale platform again. A ticket may be linked to more than one resale advantage.
A user of the resale platform will be able to purchase any ticket that is either:
- not linked to any advantage
- linked to at least one advantage available for that user
Note that, on the resale platform, the availability will display the total number of tickets available for that performance/match/product, regardless of the linked advantages. This means that some users may actually only be able to purchase less than that, depending on their rights to access the advantages.
LIMITATIONS:
- Type: public, indicator, contact
- Prod. family: event, competition, open pass
- Upon putting on resale, advantage must be running
- Compared to regular advantage:
- Configuration of profile: the targeted products must be included, having the resale advantage is not sufficient.
- No dedicated advantage screen on C2C
- No advantage banner
- However, you still see the advantages in your account page and also the summary page will display the advantage
- Suspending an advantage will make tickets available for all! Advantages can be modified without being suspended.
- Availability displays the total number of tickets for that performance/match, regardless of advantage or not, meaning some users may actually only be able to purchase less than that.
