Latest revenue distribution

Latest revenue distributed by product family, sales channel and product.

Package Sales

Number of packages sold and revenue from packages distributed either over the following dimension, split by package:

• Purchase date
• Purchase month
• Purchase year
• Season

Distribution of the products sold within a package.

Membership Sales

Total number of memberships sold and revenue from memberships.

Percentage of number of memberships and percentage of revenue from memberships per membership.

Number of memberships sold and revenue from memberships distributed either over the following dimension, split by membership:

• Purchase date
• Purchase year
• Purchase month
• Purchase day of the week

Service Sales

Total number of services sold and revenue from services.

Percentage of number of services and percentage of revenue from services per service.

Number of services sold and revenue from services distributed either over the following dimension, split by service:

• Purchase date
• Purchase year
• Purchase month
• Purchase day of the week

Voucher Sales

Total number of vouchers sold and revenue from vouchers.

Percentage of number of vouchers and percentage of revenue from vouchers per voucher.

Number of vouchers sold and revenue from vouchers distributed either over the following dimension, split by voucher:

• Purchase date
• Purchase year
• Purchase month
• Purchase day of the week

Donation Sales

Total number of donations sold and revenue from donations.

Percentage of number of donations and percentage of revenue from donations per donation.

Number of donations sold and revenue from donations distributed either over the following dimension, split by donation:

• Purchase date
• Purchase year
• Purchase month
• Purchase day of the week

Goods Sales

Total number of goods sold and revenue from goods.

Percentage of number of goods and percentage of revenue from goods per good.

Number of goods sold and revenue from goods distributed either over the following dimension, split by good:

• Purchase date
• Purchase year
• Purchase month
• Purchase day of the week

Open Product Sales

Total number of open products sold and revenue from open products.

Percentage of number of open products and percentage of revenue from open products per open product.

Number of open products sold and revenue from open products distributed either over the following dimension, split by open product:

• Purchase date
• Purchase year
• Purchase month
• Purchase day of the week

Revenue utilization per product

Scatter plot of the revenue and target revenue of each product.

Note: target revenues can be defined in the catalogue module of SecuTix, see here for more details.

Contact filters

Number of filtered purchasers and total contacts, which also includes contacts with cancellations.

This advanced contact filtering sheet allows you to achieve more complex filtering cases.

For example, if we take the following sets of customers:

• Swiss customers
• Millennials (those born after 1999)
• Customers having purchased this year

It possible to find the Swiss customers, excluding the millennials and also excluding those having purchased this year, i.e., A - (B U C), which is different than the Swiss customers, excluding the millennials having purchased this year, i.e., A - (B ∩ C).

Contact list

List of contacts including the following information:

• Contact number
• Last name
• First name
• Structure name
• City (of residence)
• Postal code
• Postal address
• Email address
• Total revenue
• Ticket sold (Museum)
• Ticket sold (Live Entertainment)
• Attendance of performances
• Overdue (estimated), i.e., attendance overdue in days
• Last attendance
• Next anticipated attendance
• Interval since last attendance
• Attendance frequency

Catchment area

Geographical map view of the number of contacts per postal code.

Contact purchase details

Detailed view for a single contact.

Geoanalysis

Geographical map view of the following dimensions per postal code:

• Number of contacts
• Revenue
• Number of tickets sold
• Number of matches

Season ticket transition flow

Season ticket transition flow between seasons split between:

• Season tickets
• No season tickets that season
• No purchase that season

Flow data table for two seasons.

Note: Not available in the Museums vertical

Upcoming performances KPI

Key Performance Indicators (KPI) for the upcoming performances, i.e., based on the performance date:

• Number of performances
• Total capacity
• Number of tickets sold
• Number of reservations
• Total revenue
• Revenue per ticket
• Average discount per ticket

Pivot table with the additional measures:

• Total tickets (sold + reserved)
• Attendance percentage
• Maximum revenue
• Revenue per seat

Latest sales KPI

KPI for the latest matches (based on performance date) and sales (based on sales date), compared with the previous period:

Latest performances

Ticket and revenue charts for the latest performances with respect to the full quota and target revenue respectively.

Pivot table by performance date, performance start time, performance and seat category, for the following measures:

• Seating capacity
• Number of sold tickets
• Capacity utilization
• Maximum revenue
• Target revenue
• Revenue
• Revenue per seat
• Revenue per ticket
• Discount per ticket

Latest events

Ticket and revenue charts for the latest events with respect to the full quota and target revenue respectively.

Pivot table by event for the following measures:

• Number of performances
• Seating capacity
• Number of sold tickets
• Capacity utilization
• Maximum revenue
• Target revenue
• Revenue
• Financial utilization
• Revenue per seat
• Revenue per ticket
• Discount per ticket
• Number of sold tickets per performance
• Revenue per performance

Event  KPI

KPI for an ongoing event, with a split on past and forthcoming performances:

• Number of performances

• Seating capacity

• Number of sold tickets

• Turnover

• Turnover per ticket

• Discount per ticket

and a view on the sales to date for the entire competition:

• Number of sold tickets per performance

• Revenue per performance

• Capacity utilization

• Financial utilization

• Revenue per seat

Note: Best for a selected competition.

Event weekday/month distribution

Number of performances, sold tickets/available seats and revenue/target revenue charts distributed over:

• days of the week

• months

Event utilization

Scatter plot of performances and events for the following sets of dimensions:

• number of sold tickets versus seating capacity
• revenue and target revenue

Note: target revenues can be defined in the catalogue module of SecuTix, see here for more details.

Latest sales per audience category

Latest ticket sales and revenue per sales date, split by audience category.

Pivot table by purchase month, purchase date, performance and audience category for the following measures:

• Number of sold tickets (including cancellations)
• Number of cancellations
• Number of sold tickets
• Revenue
• Revenue per ticket
• Discount per ticket

Latest sales per performance

Ticket sales/available seats and revenue/target revenue per match, split between latest sales and prior sales.

Pivot table by performance date, performance start time, match, seat category and contingent for the following measures:

• Number of sold tickets (including cancellations)
• Number of cancellations
• Number of sold tickets
• Revenue
• Revenue per ticket
• Discount per ticket

Calendar view

Performance date and purchase date calendar view, with coloring sliders, for the following dimensions:

• Number of performances
• Number of sold tickets
• Revenue
• Capacity utilization
• Financial utilization
• Revenue per seat

Year/season comparison

Ticket sales and revenue monthly comparison over two seasons or years, including cumulative numbers.

Pivot table by month of the performance, event, sub-theme and venue for the following measures of each selected periods and the differences:

• Number of performances
• Number of sold tickets
• Capacity utilization
• Revenue

Utilization per month

Ticket sales and revenue monthly comparison with respect to the full quota and target revenue respectively.

Pivot table by month of the match, event, sub-theme and venue for the following measures:

• Number of sold tickets
• Seating capacity
• Difference between the seating capacity and the number of sold tickets
• Capacity utilization
• Revenue
• Target revenue
• Difference between the adjusted target revenue and the revenue
• Financial utilization
• Maximum revenue

Seat cat./contingent utilization matrix

Pivot table by event and performance date for the following measures, split over seat category and contingent:

Sales potential per performance/seat cat.

Ticket sales and revenue distributed per performance and per seat category and performance, split by:

• Full price
• Reduced
• Complementary tickets
• Reservations
• Remaining seats
• Potential revenue

Reservations and remaining seats allow working on optimizing potential sales.

Configuration seat map

Seat map view of the configuration for a given performance, color coded by either:

• Sectors (area)
• Seat categories
• Contingents

Sales timeline seat map

Seat map view of the sales status for a given performance and at a given point in time, color coded by:

• Type of tickets
  • Full price
  • Season tickets
  • Reduced
  • Complementary tickets
  • Reserved
  • Packages
  • Remaining seats

Venue utilization

Map view of a venue color coded by:

• Utilization: how often a seat is sold
• Revenue: how much revenue a seat generates
• Hot seats: how early a seat is sold

Seasonal utilization

Performance capacity and financial utilization distributed either per:

• Season
• Year
• Month
• Week
• Day
• Weeks after premier

Event life cycle

Comparison of events by performance number with respect to either:

• Number of sold tickets
• Sales date relative to performance date
• Revenue
• Revenue per seat
• Capacity utilization
• Financial utilization
• Discount per ticket

After event premiere

Comparison of events by days after the premier with respect to either:

• Number of sold tickets
• Sales date relative to performance date
• Revenue
• Revenue per seat
• Discount per ticket

Sales period

Total ticket sales and revenue by either:

• Day
• Week
• Month
• Season
• Year

Sales categorization relative to performance date

Total and per performance ticket sales and revenue comparison in days before the performance, split by:

• Seat category
• Sales channel
• Audience category
• Ticket type (tariff)

Sales comparison relative to performance date

Total and per performance ticket sales and revenue comparison in days before the performance, split by:

• Day of the week of the performance
• Event
• Sub-theme
• Venue
• Month of performance
• Year of performance
• Season
• Performance
• Activity

Sales cross-distribution

Ticket sales and revenue:

Pivot table for the selected dimension and the following measures:

• Number of sold tickets
• Revenue
• Discount per ticket
• Revenue per ticket
• Percentage of total tickets of the selected dimension
• Percentage of revenue of the selected dimension
• Percentage of total tickets
• Percentage of revenue

Season ticket sales

Season ticket sales, ticket sales within a season ticket and revenue distributed by:

• season

Pivot table by season and season ticket for the following measures:

• Number of season tickets
• Number of tickets sold within a season ticket
• Average number of tickets sold per season ticket
• Revenue
• Revenue per season ticket

Season ticket sales per event/performance

Season ticket sales and revenue distributed by:

• event
• performance.

Pivot table by season, season ticket and seat category for the following measures:

• Number of tickets sold within a season ticket
• Revenue
• Percentage of sold tickets per seat category
• Percentage of revenue per seat category

Season ticket sales date distribution

Season ticket sales, ticket sales within a season ticket and revenue distributed by:

• Purchase date
• Month of purchase
• Year of purchase

Pivot table by season ticket for the following measures:

• Number of season tickets
• Number of tickets sold within a season ticket
• Revenue
• Revenue per season ticket

Ticket Resales

Consumer behaviour 1

Consumer behaviour 2

Contact cross-distribution

Latest attendance/sales KPI

KPI for the latest attendance (based on visit date) and sales (based on sales date), split by individuals and groups:

• Attendance
• Revenue
• Number of sold tickets
• Reservations

Latest sales per date

Ticket and revenue charts for the latest visits.

Ticket sales year comparison

Revenue year comparison

Attendance history

Attendance time/weekday/month distribution

Group attendance cross-distribution

Individuals attendance cross-distribution

Attendance year comparison

Attendance distribution per price type

Guided visits distribution

Visitor flow

Latest group attendance

Upcoming group attendance

Latest individuals attendance

Upcoming individuals attendance

Attendance and revenue per time of day

Attendance/sales cross-distribution

Visit revenue/visitor plot

Timeslot schedule by date/month/weekday

Consumer behaviour

Contact cross-distribution

Upcoming matches KPI

Key Performance Indicators (KPI) for the upcoming matches:

Latest sales KPI

KPI for the latest matches (based on match date) and sales (based on sales date), compared with the previous period:

Latest matches

Ticket and revenue charts for the latest matches with respect to the full quota and target revenue respectively.

Pivot table by match date, match start time, match and seat category, for the following measures:

• Seating capacity
• Number of sold tickets
• Capacity utilization
• Revenue
• Revenue per seat
• Revenue per ticket

Sales categorization relative to match date

Comparing ticket sales or revenue with respect to match date for the following dimensions:

• Match

• Team 1

• Team 2

• Seat category

• Audience category

• Sales channel

Includes team logo display.

Latest competitions

Ticket and revenue charts for the latest competitions with respect to the full quota and target revenue respectively.

Pivot table by event for the following measures:

• Number of matches
• Seating capacity
• Number of sold tickets
• Capacity utilization
• Revenue
• Revenue per seat
• Revenue per ticket
• Number of sold tickets per match
• Revenue per match
• Target revenue
• Adjusted target revenue

Competition KPI

KPI for an ongoing competition, with a split on past and forthcoming matches:

• Number of matches

• Seating capacity

• Number of sold tickets

• Turnover

• Turnover per ticket

and a view on the sales to date for the entire competition:

• Number of sold tickets per match

• Revenue per match

• Capacity utilization

• Revenue per seat

Note: Best for a selected competition.

Competition weekday/month distribution

Number of matches, sold tickets/available seats and revenue/adjusted target revenue charts distributed over:

• days of the week

• months

Latest sales per audience category

Latest ticket sales and revenue per sales date, split by audience category.

Pivot table by purchase month, purchase date, match and audience category for the following measures:

• Number of sold tickets (including cancellations)
• Number of cancellations
• Number of sold tickets
• Revenue
• Revenue per ticket

Latest sales per match

Ticket sales/available seats and revenue/adjusted target revenue per match, split between latest sales and prior sales.

Pivot table by match date, match start time, match, seat category and contingent for the following measures:

• Number of sold tickets
• Number of cancellations
• Number of sold tickets (including cancellations)
• Revenue
• Revenue per ticket

Year/season comparison

Ticket sales and revenue monthly comparison over two seasons or years, including cumulative numbers.

Pivot table by month of the match, competition and site for the following measures of each selected periods and the differences:

• Number of matches
• Number of sold tickets
• Capacity utilization
• Revenue

Utilization per month

Ticket sales and revenue monthly comparison with respect to the full quota and target revenue respectively.

Pivot table by month of the match, competition and site for the following measures:

• Number of sold tickets
• Seating capacity
• Difference between the seating capacity and the number of sold tickets
• Capacity utilization
• Revenue
• Adjusted target revenue
• Difference between the adjusted target revenue and the revenue

Sales potential per match/seat cat.

Ticket sales and revenue distributed per match and per seat category and match, split by:

• Full price
• Reduced
• Complementary tickets
• Reservations
• Remaining seats
• Potential revenue

Reservations and remaining seats allow working on optimizing potential sales.

Configuration seat map

Seat map view of the configuration for a given match color coded by either:

• Sectors (area)
• Seat categories
• Contingents

Sales timeline seat map

Seat map view of the sales status for a given match and at a given point in time, color coded by:

• Type of tickets
  • Full price
  • Season tickets
  • Reduced
  • Complementary tickets
  • Reserved
  • Packages
  • Remaining seats

Venue utilization

Map view of a venue color coded by:

• Utilization: how often a seat is sold
• Revenue: how much revenue a seat generates
• Hot seats: how early a seat is sold

Seasonal utilization

Match attendance percentage distributed either per:

• Season
• Year
• Month
• Week
• Day

Competition life cycle

Comparison of competitions by match number with respect to either:

• Number of sold tickets
• Revenue
• Revenue per seat
• Utilization (attendance percentage)
• Financial utilization

Sales period

Total ticket sales and revenue by either:

• Day
• Week
• Month
• Season
• Year

Sales cross-distribution

Ticket sales and revenue:

Pivot table for the selected dimension and the following measures:

• Number of sold tickets
• Revenue
• Revenue per ticket
• Percentage of total tickets of the selected dimension
• Percentage of revenue of the selected dimension
• Percentage of total tickets
• Percentage of revenue

Season ticket KPI

KPI and pivot table for a season ticket:

• Number of season sold tickets
• Revenue
• Revenue per season ticket
• Season ticket target revenue
• Season ticket financial utilization

Note: Best for a selected season ticket.

Season tickets per season

Season ticket sales, ticket sales and revenue distributed by seasons.

Pivot table for the season tickets and the following measures:

• Number of season tickets
• Number of sold tickets
• Average tickets per season ticket
• Revenue
• Revenue per season ticket

Season ticket sales period

Season ticket sales, ticket sales and revenue distributed by either:

• Purchase date
• Purchase month
• Purchase year

Pivot table for the selected sales period and the following measures:

• Number of season tickets
• Number of sold tickets
• Revenue
• Revenue per season ticket

Season Ticket Usage

Number of tickets within a season ticket and their revenue utilization, i.e., shows/no-shows, per match.

Number of tickets resold within a season ticket and their resales revenue per match.

Ticket Resales

KPI for resales:

• Number of match with resales
• Number of tickets resold
• Revenue of resales
• Number of tickets open for resales
• Potential revenue of resales

Ticket resales and revenue of resales distributed per match and split between resold and open for resales.

Net resale platform revenue and reseller profit per match.

Pivot table for the matches and seat categories and the following measures:

• Number of tickets resold
• Number of tickets open for resales
• Total number of resales tickets
• Revenue of resales
• Potential revenue of resales

Contact cross-distribution

Number of customers, ticket sales and revenue

Pivot table for the selected dimension and the following measures:

• Number of customers
• Number of sold tickets
• Revenue
• Revenue per ticket

Loyalty transition flow

Customer loyalty flow between seasons split between:

• Members
• Season ticket holders
• Single ticket purchasers:
  • 0-25% of all matches
  • 25-50% of all matches
  • 50-75% of all matches
  • 75-100% of all matches
• No purchase that season

Flow data table for two seasons.

Access control seat map

Seat map view of the access control scans for a given match, color coded by:

• Time of scan
• No-shows
• Available seats

Access control timeline seat map

Seat map view of the access control for a given match and a given point in time, color coded by:

• Controlled before that time
• Not controlled at that time yet (includes no-shows)
• Remaining seats

Access control time distribution

Number of access control scans per 10 minute slots, split by either:

• Match
• Sector (area)
• Seat category

Timeline of the access control scans, split over the selected category.

Customer knowledge seat map

Seat map view of the customer knowledge, i.e., how well you know your customers, for a given match, color coded by:

• Number of key contact info that are known:
  • Email address
  • Phone number
  • Postal address
• Additional tickets of known customers
• Anonymous sales
• Remaining seats