Museum

Go directly to the Standard Dashboards & Reports list.

Go directly to the Sales Reports list.

List of the main KPIs :

KPI	Definition/calculation
Capacity	Total initial amount of tickets available on sales (invalid & blocked seats are not taken in count).
Tickets	Total amount of tickets sold (refund excluded).
Turnover by ticket	Average turnover by ticket. The turnover divided by the number of sold tickets.
Discount by ticket	Average discount by ticket. It represents the difference between the base unit amount per ticket and the actual paid amount.
Attendance	Total amount of sold tickets divided by the capacity.
Difference since yesterday	This percentage represents the part of tickets sold for the day. (eg. if you sold 200 tickets today, and there are 20.000 seats in total, it will say 1%.)
Max. revenue	Potential revenue if all tickets were sold at standard price.
Standard price	The price of the tariff set on the 1st rank of the Occasional contact audience category in SecuTix.
Financial utilization	Turnover of tickets sold divided by the max. revenue.
Turnover by seat	Turnover of tickets sold divied by the capaciy.
Utilization	Number of sold tickets + reservations divided by the capacity.
YTD	Year to date - display months only until current month.
Full year	No restriction, will display the full year.
Reduced	Number of tickets that have not been sold at the full price.
Complimentary tickets	All tickets that have been given out for free.
Average presales in days before preformance	Average number of days between the booking date and performance date.
Purchase horizon	A dimension indicating when a ticket was purchased in terms of days before the performance. Possible values are: Day of Performance or Later, Last Week, Last Month, Last 3 Months, Last 6 Months, Earlier.
Last attendance	Date of the last attendance at a performance for a given contact.
Next anticipated attendance	If A is the median of all intervals between consecutive attendaces of a customer (in days), next anticipated visit is Last Attendance + A.
Interval since last attendance	Number of days between today and the contact's last attendance to a performance.
Attendance frequency	The median of all intervals (in days) between consecutive attendances of a customer. This is an estimation of the average number of days between the contact's visits.
Overdue (estimation)	(Interval since last attendance) - (Attendance frequency)*1.5 1.5 is a tolerance factor applied. If the the value is positive, it means the customer has not come for longer than usual (he/she is overdue). If the value is negative, the contact came earlier than expected.
Distance to institution	It represents the distinace in KM between where the contact lives (based on the ZIP code) and your organization.
Average price per ticket	It reprensents the average price paid by the customers per tickets. It is calculated based on the total amount of tickets sold divided by the amount of money paid.
Purchase: days before the performance	This shows you how many days in average does a customer purchase the tickets before the performance.
Customers by production	A count of how many customers have purchased tickets for a givent event.
Attendance by customer	A count of how many performances a contact has attented.

List of the reports:

Sales Reports	Description
Dashboard (Museum)
Sold Ticket by Date
Sold Tickets - Annual Comparison
Turnover - Annual Comparison

Attendance Reports	Description
Attendance History
Attendances - Overview
Group Attendances - Structural Analysis
Individual Attendances - Structural Analysis
Attendances - Annual Comparison
Attendances - Pricing Type
Guided Tours - Overview
Visitor Flow Analysis
Lifecycle - Booking Period

Structural Analysis	Description
Group Attendances - Overview
Group Attendances - Preview Report
Individual Attendances - Overview
Individual Attendances - Preview Report
Turnover and Attendances by Time of Day
Advanced Analysis
Comparison of Exhibitions