Automated campaigns allow you to deploy a personalised marketing strategy by adding a time dimension to your communications. To communicate with contacts at just the right moment, you can now refine your marketing offers by adding a validity criterion for a certain time period. So for example, you could set up a birthday campaign offering contacts the chance to take advantage of a special offer which is only valid on their actual birthday.
SAM already had an automatic contact promotion feature. This new feature also lets you automatically withdraw access to a specific offer.
How to set up an automated campaign
- Create your dynamic target
- Create your campaign and link it to your target
- Set up sending by selecting "Frequency".
- Here you have the option to define whether contacts remain eligible for the offer indefinitely or if it is withdrawn when they are deleted from the associated dynamic target.
- All you have to do to withdraw access to the advantage is untick "A contact removed from the target keeps the right to purchase the advantage"
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