Detailed guidance
The creation of a campaign
- In the organization context, click on the "Audience Management" module, then on "campaign" in the menu on the left.
- The screen campaign list enables you the view the campaign list.
![](/download/attachments/49218406/image2015-9-4%2010%3A3%3A53.png?version=1&modificationDate=1549901935000&api=v2)
- Click on the "New" button to create a new campaign.
- Choose the email communication channel and the family promotion campaign. You'll find more information about the types in SAM | Campaign types: what impact they have and how they work with advantages.
![](/download/attachments/49218406/image2015-9-4%2010%3A4%3A47.png?version=1&modificationDate=1549901935000&api=v2)
- Give information on the different parameters relating to your campaign.
- Giving information on budget and expected result information enables you to have a ROI calculated in addition to the notion of income generated by the campaign.
- In the SAM, the ROI is equivalent to the Generated income minus the Budget
- To conclude, don't forget to provide information in the Sales point field. In order to track the URLs of your campaign, SecuTix needs to link to a sales point. This will also determine the choice of the ticket shop of the page displayed in case of unsubscription.
![](/download/attachments/49218406/2016-02-16%2014_20_01-https___cube.demo-pos.secutix.com%20-%20Campagne%20_%20Nouveau%20%28CUBE%29.png?version=1&modificationDate=1549901935000&api=v2)
- In the target tab, select the target of your campaign.
- It is possible to have many targets per campaign; the SAM will automatically carry out a deduplication of targets in order to avoid sending the same communication to a contact found in two targets.
- By clicking the "Calculate" button, you can view the number of real communications that will be sent within your campaign.
![](/download/attachments/49218406/image2015-9-4%2010%3A13%3A33.png?version=1&modificationDate=1549901935000&api=v2)
- In the Message tab, select the email template you wish to use for your campaign. You can also check the final result in this screen.
![](/download/attachments/49218406/image2015-9-4%2010%3A10%3A11.png?version=1&modificationDate=1549901935000&api=v2)
- Save and close your campaign.
- Your campaign is now in the list in an open state. You just have to click on "Activate/Run" to launch your campaign.
![](/download/attachments/49218406/image2015-9-4%2010%3A14%3A52.png?version=1&modificationDate=1549901935000&api=v2)
- A campaign can be activated using the 3 following methods:
- Immediate launching: immediately launch the campaign.
- Programmed launching: launch the campaign at the date/time you choose.
- Recurrent sending: automatic sending of emails to your dynamic target depending on the frequency of your choice. (More information on recurring campaigns)
- Here, choose "Immediate launching".
- In a few hours/ days you will be able to view the "Campaign analysis" report by clicking on the "Campaign Analysis" button. This report enables you to have a report of your campaign with some important metrics (opening rate, click rate, conversion rate, income,..)
- Some of these metrics are also available on the campaign list screen. This screen constitutes a real control and piloting panel for your marketing program.
The life cycle of a SAM campaign
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