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Before starting with the content:

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Note

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Note
titlePrerequisite

Please note that our Enhanced E-commerce Tracking is only supported if you are using Universal Analytics tracking and Google Tag Manager.

Context

Excerpt

Status
titleSNEAK PEEK
 MANDATORY - Short description of the business need, value and high-level solution, written from the perspective of an operator. Keep it concise and put the new feature in the business context of customers.  
Status
Status should be 
Status
titleSNEAK PEEK
 for features released in more than one sprint, 
Status
subtletrue
colourBlue
titleUPCOMING
 for features coming in the current sprint. Feel free to add a second tag in front of a second paragraph if you re-use the page over several sprints.Have you ever wondered about the shopping cart behavior of your online users? Like how many of them have added one or more products to cart; how many of them then abandoned some products from cart? Have you ever wished to retarget those users who have abandoned their carts via email campaign but don’t know how? Worry no more!  You are a strong user of the Google Analytics enhanced e-commerce tracking and you want to gain a deeper understanding of your visitors behavior especially on the products and promotions impressions, clicks and a more detailed view on the checkout process of your visitors. Our Enhanced E-commerce feature has been further extended and is here to answer these questions now.provide you with all those details.

Solution

Following the delivery of Cart and user info tracking on Enhanced E-commerce in Whymper V3, we have continued our journey to enrich the e-commerce tracking data for our online sales platform in Bishorn V1.

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  This time, we focus on understanding users' shopping cart behavior and realizing email re-targeting for cart abandoners. A few more Google Analytics reports are now filled with the correct data and the DataLayer object is also further extended

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Solution

RECOMMENDED - Description in more details about what the feature is. Keep it more operator-oriented, not overly "marketing".

Warning
titleImportant information

Communicate also in this section important limitations or information that the customer should not miss.

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Info
titleHighlight

Use info box if you want to highlight a particular point.


Getting started

MANDATORY - What is the setup required to use the feature (even if none, please mention)? Where can I see the feature? (this is intended to be a short guide). At least one screenshot should be provided, at latest for the finalized release note at sprint end.

Examples

OPTIONAL - Show some example use in actual customer use cases, or other relevant information.