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Please note that our Enhanced E-commerce Tracking is only supported if you are using Universal Analytics tracking and Google Tag Manager. If you have not yet activated the Enhanced E-commerce Tracking, please get in touch with our service team to ensure a proper setup. |
Context
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You are a strong user of the Google Analytics enhanced e-commerce tracking and you want to gain a deeper understanding of your visitors behavior especially on the products and promotions impressions, clicks and a more detailed view on the checkout process of your visitors. Our Enhanced E-commerce feature has been further extended and is here to provide you with all those details. |
Solution
Following the delivery of Cart and user info tracking on Enhanced E-commerce in Whymper V3, we have continued our journey to enrich the e-commerce tracking data for our online sales platform in Bishorn V1. This time, we focus on understanding product impressions and clicks, promotion impressions and clicks and the checkout process.
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Applies for all internal sales channels that enables the pos-param "Enable enhanced e-commerce tracking", applies for all product families (includes Season ticket, Hospitality) The SecuTix data layer is not pushing data on the self-exchange online pages. |
1. Product impression
Push product impression data to datalayer as follows :
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<script> dataLayer.push ({ 'event':'ee-productImpression' 'ecommerce': { 'impressions': [{ 'id':'12345678', // Product ID, Tour ID. If on landing display multiple timeslots or multiple performances, push product ID of the Pass or Event multiple times. 'name':'Romeo & Juliet', // Product name, Tour name 'brand':'Event / Drama', // Product Family Type / Topic of the product (if set) 'position':0, // Position of a product in a given Section (landing page) or Product type (Landing page list view or Normal view). Position of a product in a Section can be different if user change the day view (Today, Tomorrow, After,...) 'list': 'Hot topic' // On Landing page content return Section name, on Landing page list view return Product type name (for a Product type products can be grouped by topic (sub-grouping), please set position and list by Topic name in this case }, { 'id':'ABC124', 'name':'Product Name', 'brand':'Product Brand', 'position':1, 'list': 'Hot topic' }] } }); </script> |