General info
Most of SAM Campaign types are just informative, in other words they have no practical impact:
However there are a few important exceptions:
- "Information directly related to a contact's purchase or reservation" will bypass GDPR restrictions
- "Invitation" is to be used with single usage codes
Campaign types, impact, advantages and user cases
| Campaign Type | Delivered via | Advantage | Impact | User case |
|---|---|---|---|---|
| Information directly related to a contact's purchase or reservation | -- | GDPR restrictions are ignored (opt-ins) | Alert in case of cancellation (so that everyone must be contacted despite the opt-ins) | |
| Invitation | Single usage code | Codes will be shown on template | Deliver codes via email. NB it needs: 1) “merge tags”: on the campaign template you must set "invitation/advantage code"
2) Number of codes: on campaign screen (Message tab) you must set the number of code.
| |
| [any other type of the list] | Contact | Advantage and target’s contacts will be linked together | Activate advantage for target’s contacts | |
| [any other type of the list] | Advantage | Contact | Advantage and target’s contacts will be linked together NB: no email is sent | Activate advantage for target’s contacts |
