Context
NEW V2.12 Your ticketshop pages already have meta information and meaningful titles to help in optimizing search results. For customers that want to go beyond, a new flexibility is added: you can tune the content of the title tag and the og:title metadata to make them even more relevant to your particular business.
Solution
The content of these tags (both tags have exactly the same content) may be defined at point of sales level and at event level. Following pages may be configured:
- Performance page
- Event page
- Tour page (only relevant for our customers having defined Tours)
The meta tags of the other pages, especially the product pages for other product families, remain unchanged.
You may choose one or more of the following information to be inserted to the meta tag:
| Param | Description |
|---|---|
| tour | Tour external name (replaced by product name if undefined) |
| product | Product external name |
| location | Location (city) |
| datetime | Performance date time |
| artist | Artist 1 stage name - Artist 2 stage name |
Notes
- If parameters location and datetime have been configured on meta tags of tour/event page, the system will take this information from 1st performance of tour/event
- If the total length of the selected information exceeds 60 characters, the system will truncate additional information starting from the end. The information order is therefore important.
Getting started
Set-up at point of sales level
In the menu Point of sales -> Internet theme > Advance, you can set up following keys:
- label.metatags.text: A fixed text that will be inserted before the chosen variables. This key is optional. No text will be added if it hasn't been set.
- config.metatags.performance :[\"param1\",\"param2\",\....\,\"paramN\"] where param1, param2, paramN are one of the parameters described in table above. This key is optional. If it isn't set, the meta tag will contain product, location and date time.
- config.metatags.tourevent: same structure as config.metatags.performance. This key is optional. If it isn't set, the meta tag will contain the product
Set-up at event level
The meta-tag of the event page defined at point of sales level may be overridden for a given event by setting the custom variable "Meta tags". The content of the custom variable is identical to the key "config.metatags.tourevent".
