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USING TIXNGO FOR AWAY FANS TRAVELING TO YOUR STADIUM

In this document, we’ll describe how you can make use of your TIXNGO Branded Wallet for away fans traveling to your stadium and for away tickets when your fans travel to an opposition stadium. There are two options for both scenarios giving you and the opposition team flexibility for how to sell and distribute the tickets and work together.  

Initially we’ll start with the two options for how you can utilise your TIXNGO branded wallet for distributing tickets to away fans traveling to your stadium. In the example we’ll work with the Scotland vs Norway fixture with Norway as the away team.

Option 1

  1. Sell tickets directly to the Away Fans within S-360. This could be on a separate sales channel dedicated to away fan tickets or on your usual ticket shop. Many clients will issue single use advantage codes to the away team so they can distribute each code according to loyalty or priority windows they may have. Each supporter would then access the away tickets by entering the single use code and completing purchase. If they wish to sit together, multiple codes can be redeemed at once using a page similar to https://tickets.scottishfa.co.uk/selection/fastline.
  2. Tickets are injected into TIXNGO using the standard S-360 to TIXNGO interface. As a separate Seat Category or contingent is used for the away fan allocation, it’s possible to alter the ticket details, imagery, and colours specifically for the away tickets to ensure they are easily identifiable at the venue.
  3. Following the completion of the sale, sales data and the ticket holder details can be exported and shared with the Away Team for marketing and reporting purposes.
  4. Tickets are delivered to the away fans via your TIXNGO Branded Wallet.
  5. Fans enter the venue using their activated tickets (Based on time or proximity to the venue).

Note

To use this method, an agreement would need to be in place with the away club as all ticket revenue would come to the Home team and therefore all or a portion of the revenue will likely need to be sent to the away team.

Option 2

The second option for using your TIXNGO branded wallet for distributing tickets to away fans traveling to your stadium allows tickets to be sold by the away team with details being shared with you to enable ticket injection. In the example we’ll work with the Scotland vs Norway fixture with Norway as the away team.

  1. Create a secondary TIXNGO Shipment method that will prevent the automatic injection of the Tickets to TIXNGO but will allow the barcodes to be generated. This should be a new Shipment Mode called “Mobile – External (Away)” of the type “Blockchain” and allocate to the back office sales channel.

  2. Process the Away Ticket sales within the S-360 environment to generate the barcodes/tickets for the away team ensuring the shipment mode selected is the “Mobile – External (Away)” shipment mode created in Step 1. We'd suggest making multiple files for the sale instead of 1 giant order as it will make amending post-match for reconciliation purposes much easier. The files could be against an "Away Ticket" contact or the name of the Away Club.
    We would recommend that all tickets for the away team are sold in a specific “Away Team” seat category or held within a specific contingent. This will be used in a later step to aid with ticket design.

    Note, any setup specifically for Access Control should be completed prior to starting the sales process.

  3. Following the completion of all orders, you should provide details of the seats available to the Away team to sell including details of the Block, Row and Seat so they can build the seating map within their ticketing system.
  4. The data in step 3 should be accompanied by an excel spreadsheet that includes the seating information, barcode or ticket ID relating to the seat along with space for them to enter the first name, last name and email address of the supporter. We can also add optional fields to add such as supporter number if they wish to display this on the ticket.

    An example of the exported data to share with the away team is below. Note, First name, Last name, email address and supporter number would all be blank at the time of sharing with the club.

    An example of the file structure to provide to the away team is below. 


  5. The away team sell the tickets in their usual format and provide you with an updated copy of the extracted data which includes the original information shared (Ticket ID, Barcode, Turnstile, Area, Block, Row and Seat Number) along with the completed information of ticket type, first name, last name, email address and supporter number of the ticket holder.

    Note. It is these details that will be used to distribute the TIXNGO Tickets to the ticket holder and so the file should only be provided back to the Home Team once all tickets have been sold.

  6. Once the data has been returned from the Away Team, this information needs to be added into a TIXNGO CSV ticket upload document and manipulated to add in the items for ticket information and ticket design. This hybrid file is a combination of the exported list of tickets (and barcodes) along with the sales information provided back by the away team. This file will include barcode, ticket holder email address & name, seat details (to show on the ticket), any imagery and transfer rules.

  7. This file should include all the following details:
    1. Ticket ID (From Secutix)
    2. Barcode (From Secutix) – This must match the barcode generated from Secutix otherwise access control could fail.
    3. Seating Details (From Secutix)
    4. Turnstile Information
    5. Event Information such as name, ID, date and time.
    6. Ticket Imagery (event image, sponsor, seat map, prohibited items plus icon if required)
    7. Ticket Colours (Banners and Secure Colours)
    8. Ticket Holder Email (From other team)
    9. Ticket Holder First and Last Name (From other team)
    10. Transfer Rules

  8. An example injection file format can be found below:
    Base TIXNGO Ticket Injection File.csv

  9. Follow the standard CSV Injection process described on the link below: https://confluence.secutix.com/display/TIXNGO/CSV+Injection

    NOTE. It’s worth injecting a test file initially to confirm event information, file formatting and ticket design.

  10. Once tickets have been injected to TIXNGO, fans will start to receive their tickets via the app.


Using TIXNGO for YOUR Fans traveling to AWAY Stadium

Option 1

  1. Configure the seating layout of the away stadium within the S-360 platform and build the match with each of the different categories and prices required.
  2. Sell the away tickets directly to the your fans within S-360 ensuring that users are allocated seats according to the plans shared by the opposition team. The TIXNGO Shipment mode should be used for all tickets purchased to allow them to be injected to your TIXNGO Branded Wallet. 
  3. Tickets are injected into TIXNGO using the standard S-360 to TIXNGO interface. A separate template could be used for away matches compared to your home matches to alter the ticket details, imagery, and colours specifically for the away tickets to ensure they are easily identifiable at the venue.
  4. Run a list of tickets report for the match ensuring all tickets that will be distributed via TIXNGO are included. The report should include the ticket barcode, ticket number, seating details (Area, Block, Row, Seat) and ticket beneficiary.
  5. Once the report has ran, export this data to Excel and share with the opposition ticketing manager. 
  6. The ticket manager of the opposition (home team) can import the barcodes into their access control system to ensure the TIXNGO tickets can gain entry successfully. 
  7. Tickets are delivered to your fans who have travelled to the away venue via your TIXNGO Branded Wallet.
  8. Fans enter the venue using their activated tickets (Based on time or proximity to the venue).

Note

To use this method, an agreement would need to be in place with the away club as they will need to import external barcodes into their access control system.

Be careful if opening exported data in Excel as the format of barcode numbers can be altered by cell formatting which would cause their to be a difference between the barcode in TIXNGO and the barcode imported to Access Control. 

Option 2

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