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Consider that you want to define a 3 level pricing scheme to encourage occasional customers to buy their tickets earlier (season ticket and membership holders already benefit from advantageous prices), as described in tanle table below:
| Sales period | Price |
|---|---|
| Buy until 30 days before event | Lowest price |
| Buy between 10 days and 29 days before event | Medium price |
| Buy 9 days before event or later | Highest price |
- Step 1: Define the tariffs
- You first have to create the tariffs matching your pricing policy, for example:
- Adult tariffs: Adult Early Bird, Adult reduced, Adult
- Student tariffs: Student Early Bird, Student reduced, Student
- Children tariffs: Child (since children already get a significant discount, no additional early bird discount is provided in this example)
- You first have to create the tariffs matching your pricing policy, for example:
- Step 2: Define the prices
- Define the prices in one or several price grids, as usual
- Step 3: Create one activity profile for each sales period and link it to the appropriate tariffs
| Activity profile | Sales period | Tariffs |
|---|---|---|
| Early bird | Until 30 days before event | |
| Medium term | From 10 days until 29 days before event | |
| Last minute | From 9 days before event |
Getting started
Defining sales periods for other products
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