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When running an email campaign of any type (excluding the already GPDR-bypassing, "Information or data directly related to a contact´s purchase or reservation") there will be a new section at the bottom of the Campaign > Run/Send window called Advanced options.
Once expanded, there is a check box called "Campaign exclusively destined to business contacts" Marking this check ensures that the emails will be sent to everyone in the target that has chosen to receive emails and additionally include those that have not stated any preference (but not to those who have marked "No").
It´s important to note that while this feature was primarily intended for communications between businesses (B2B) there is no internal check on this and marking the option simply extends the mailout to anyone who has not stated a preference for email notifications. Be certain to review GDPR restrictions and any local area privacy restrictions and anti-SPAM laws concerning the delivery of publicity and marketing materials before using this function to ensure legality.
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