Page History

Context

Following the deliveries of Cart and user info tracking on Enhanced E-commerce in Whymper V3 and Google Analytics improved data layer for products and checkout in Bishorn V1, we have continued our journey to enrich the e-commerce tracking data for our online sales platform in Bishorn V2. This time, we focus on understanding your season ticket holders journey. 

1.Contact number and order type available to all data pushes existing already

Code Block
language js title Product click DataLayer Example collapse true
event:"ee-productClick" ecommerce

Contact Number: add a new field "user" with key "contactNumber" to all existing datalayers after a user has logged in TS, for instance:

Order Type: re-use the "Variant" field to identify orderType (SALE, RESERVATION) which already done in addToCart, apply for other datalayers

Code Block
language js title Product impression DataLayer Example collapse true
event:"ee-productClick" ecommerce:Object click:Object user:Object contactNumber:"3010" // add the contactNumber after user logged in, this can be empty due to guest hashedEmail:".." // only push when activate webTracking.userInfoTrackingType actionField:Object list:"Plan your visit" products:Array[1] 0:Object id:"101061827659" name:"West Hall - Guided visit" brand:"Visit pass" variant: "SALE" // add the orderType from the action productClick (exclude datalayers which already done) position:0

2.Push date time of dated product from addToCart datalayer to all

For dated product (match, performance, timeslot) please add a new field "date" in addTocart and later processes (like checkout , confirmation,...)and confirmation is added

event:"ee-checkout"
   ecommerce:Object
      checkout:Object
        user:Object 
          contactNumber:"3010" 
        actionField:Object
        products:Array[3]
          0:Object
            name:"Museum Ticket"
            date:"15/04/2021 - 15:30"              //date time of timeslot, performance, match
            category:"Adult"
            price:"14.00"
            quantity:2
            id:"101049282449-101049310928-306159078-101049317318"14.00"
            brand:"Visit pass"quantity:2
            variant:"SALE" 

Push data for Subscription journey

. Add productView when purchasing calculated SSTK in 2 steps (when these 2 pages Loaded):

• 1st: once enter the Season ticket first page: https://thecube-l-tcube.int2-shop.secutix.com/selection/subscription?productId=466508722
• 2nd: After clicking on "Subscribe now", send productView data of Calculated SSTK in the next page: https://thecube-l-tcube.int2-shop.secutix.com/selection/subscription/subscribers?productId=466508722

id:"101049282449-101049310928-306159078-101049317318"
            brand:"Visit pass"
            variant:"SALE" 

3a.Push data for Subscription journey

A new datalayer addSubscription is now available when purchasing a season ticket.

Data

Add new datalayer addSubscription when purchasing Calculated SSTK:

are pushed to the data layer first once a visitor enters the Season ticket first page (product description page) and second after the vistor clicks on "Subscribe now".

Push product impression data to datalayer as follows :

event:"ee-addSubscription"
   ecommerce:Object
      add:Object
        user:Object                
          contactNumber:"3010"  
        products:Array[1]
          0:Object
            id:"466508722"
            name:"Open Season Ticket"             
            brand:"Season tickets"
            quantity:2
            variant:"SALE"

3b. A new datalayer

validateSubscription and 

cancelSubscription are available

• validateSubscription is fired when user

• confirms the Subscription (click on VALIDATE SUBSCRIPTION)

• The data are pushed again if the

• user modify seats of some performances and VALIDATE again

event:"ee-validateSubscription"
   ecommerce:Object
     currencyCode:"EUR"
      validate:Object
        user:Object                
          contactNumber:"3010"  
        products:Array[1]
          0:Object
            id:"466508722"
            name:"Open Season Ticket"             
            brand:"Season tickets"
            quantity:2
            variant:"SALE"
              performance:Array[3]                     
                0:Object
                  id:"466498532"                   
                  name:"Swan Lake"                   
                  date:"15/04/2021 - 15:30"             
                  category:"Cat 1 / Subscriber - Adult"
                  price:"14.00"
                  quantity:1
                  brand:"Event"
                  variant:"SALE"
               1:Object
                  id:"466498533"                        
                  name:"La Travia"                   
                  date:"16/04/2021 - 15:30"              
                  category:"Cat 1 / Subscriber - Adult"
                  price:"14.00"
                  quantity:1
                  brand:"Event"
                  variant:"SALE"
               2:Object
                  id:"466498535"                        
                  name:"Romeo&Juliet"                   
                  date:"17/04/2021 - 15:30"              
                  category:"Cat 1 / Subscriber - Adult"
                  price:"14.00"
                  quantity:1
                  brand:"Event"
                  variant:"SALE"

3c. A new datalayer cancelSubscription is fired when the visitor cancel the Subscription (

same structure and data

as validateSubscription except the event cancel is pushed)

event:"ee-cancelSubscription"
   ecommerce:Object
     currencyCode:"EUR"
      cancel:Object
        user:Object                
          contactNumber:"3010"
        products:Array[1]
          0:Object
            id:"466508722"
            name:"Open Season Ticket"             
            brand:"Season tickets"
            quantity:2
            variant:"SALE"
              performance:Array[3]                     
                0:Object
                  id:"466498532"                   
                  name:"Swan Lake"                   
                  date:"15/04/2021 - 15:30"             
                  category:"Cat 1 / Subscriber - Adult"
                  price:"14.00"
                  quantity:1
                  brand:"Event"
                  variant:"SALE"
               1:Object
                 [...] 

4.Subscrition's child performances data are now pushed in addToCart, removeFromCart, Checkout, Confirmation

datalayers

• Send again if user modify seats of some performances and VALIDATE again

Code Block
language js title Product impression addToCart DataLayer Example collapse true
event:"addToCart" [...] name:"Open Season Ticket" brand:"Season tickets" quantity:2 variant:"SALE" performance:Array[3] 0:Object id:"466498532" name:"Swan Lake" date:"15/04/2021 - 15:30" category:"Cat 1 / Subscriber - Adult" price:"14.00" quantity:1 brand:"Event" variant:"SALE" 1:Object id:"466498533" name:"La Travia" date:"16/04/2021 - 15:30" category:"Cat 1 / Subscriber - Adult" price:"14.00" quantity:1 brand:"Event" variant:"SALE" 2:Object id:"466498535" name:"Romeo&Juliet" date:"17/04/2021 - 15:30" category:"Cat 1 / Subscriber - Adult" price:"14.00" quantity:1 brand:"Event" variant:"SALE"