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SecuTix provides a new feature allowing you to gather opt-ins on behalf of event organisers you are working with. After collection of opt-ins, you send the list of contacts having given their consent to the concerned event organiser. This event organiser will be in charge of sending the newsletters and providing an opt-out feature. |
Solution
SecuTix will group the target products from different cross-sales into a single section, thus providing a more compact and user-friendlier display. The target products are displayed as if they were belonging to the same cross-sales definition.
In the example above, an internet user has selected three events into a season ticket. An administrator has set up a cross-sale for each of these events, the target product being the brochure (defined as a service). The advanced option "Offer this cross-selling when the base product is included in a season ticket" has been enabled for all these cross-sales. As a result, the three brochures are displayed in the cross-selling section and are displayed in a grouped way (one aggregated cross-selling section instead of three separate sections).
The same display is used in the separate cross-selling page:
This new grouping feature is available for following cross-selling types:
- Cross-selling
- Conditional cross-selling
It also applies for events bought outside season tickets, and to any other simple products currently supported by the cross-selling feature.
A target product will only be displayed once, even if it has been defined as target product of several cross-sales
Collecting the consent
The promoter opt-ins are displayed in a new widget. In the example below, the widget is displayed in the order confirmation page.
The widget displays the newsletter of the promoters meeting one of both requirements:
- The current order contains at least one product managed by that promoter
- The promoter has been defined for the current point of sales (the section Getting started describes how to perform this set-up)
Only newsletters for which the internet user hasn't expressed yet neither a consent nor a refusal are displayed.
Confirming the consent
If the double opt-in is enabled for the current point of sales, the internet user will receive an email asking him to confirm his consent by clicking on a confirmation link. The double opt-in is exactly the same as for your own newsletters and is described here.
Exporting the consent to your promoters
Please check with your promoters how they would like to receive the consent information and request a service to SecuTix.
Revoking the consent
Your promoters are responsible for providing a way to allow your customers to revoke their consent.
Getting started
Define an opt-in related to an event-organiser or any kind of partner
You can define an opt-in for partners and producers...
Target products will be merged into a single cross-selling section if the cross-sales they belong to meet the following condition:
- They have the same type (either Cross-selling or Conditional cross-selling but no mixture of both)
- They have the same external name (in above example, the name is The story behind the show)
- They belong to the same cross-selling profile
As a result, you can avoid the merge by creating the cross-sales in two different cross-selling profiles.
The public description will be displayed on the Ticket Shop. We recommend to include a link to the partner's privacy policy so that the internet user gets detailed information about the consent he's about to give.
Enable the promoter opt-in feature at the point of sales
The feature may be enabled separately for each internet point of sales by clicking the radio button displayed below in menu Point of sales > Characteristics > Internet parameters.
Define the promoter opt-ins to be displayed on the Ticket Shop
For example, the display above is the result of the following set-up: