Page History

Note

title	Prerequisite

Please note that our Enhanced E-commerce Tracking is only supported if you are using Universal Analytics tracking and Google Tag Manager. If you have not yet activated the Enhanced E-commerce Tracking, please get in touch with our service team to ensure a proper setup.

Excerpt

Status


subtle	true
colour	Green
title	NEW V2.6

You

Context

Excerpt

You are a strong user of the Google Analytics enhanced e-commerce tracking and you want to gain a deeper understanding of your visitors behavior especially on the products and promotions impressions, clicks and a more detailed view on the checkout process of your visitors. Our calculated season tickets sales. Our Enhanced E-commerce feature has been further extended and is here to provide you with all those details.

Solution

Following the

delivery

deliveries of Cart and user info tracking on Enhanced E-commerce in Whymper V3

, we

and Google Analytics improved data layer for products and checkout in Bishorn V1, we have continued our journey to enrich the e-commerce tracking data for our online sales platform in Bishorn

V1

V2.

This time, we focus on understanding

product impressions and clicks, promotion impressions and clicks and the checkout process

your season ticket holders journey.

Info

title	Product families supported

Applies for all internal sales channels that enables the pos-param "Enable enhanced e-commerce tracking", applies for all product families (includes Season ticket, Hospitality)

The SecuTix data layer is not pushing data on the self-exchange online pages.

1.

Product impressionPush product impression data to datalayer as follows :

Contact number and order type available to all data pushes existing already

Code Block

language	js
title	Product impression click DataLayer Example
collapse	true

event:"ee-productClick"
   ecommerce:Object
      click:Object
         user:Object                
            contactNumber:"3010"                 // add the contactNumber after user logged in, this can be empty due to guest
            hashedEmail:".."                        // only push when activate webTracking.userInfoTrackingType
          actionField:Object
            list:"Plan your visit"
         products:Array[1]
            0:Object
               id:"101061827659"
               name:"West Hall - Guided visit"
               brand:"Visit pass"
               variant: "SALE"                   // add the orderType from the action productClick (exclude datalayers which already done)
               position:0

2.Push date time of dated product from addToCart datalayer to all

For dated product (match, performance, timeslot) a new field "date" in addTocart and later processes like checkout and confirmation is added

Code Block

language	js
title	Checkout DataLayer Example
collapse	true

event:"ee-checkout"
   ecommerce:Object
      checkout:Object
        user:Object 
          contactNumber:"3010" 
        actionField:Object
        products:Array[3]
          0:Object<script>
dataLayer.push ({
  'event':'ee-productImpression'
  'ecommerce': {
    'impressions': [{
      'id':'12345678',          name:"Museum Ticket"
            date:"15/04/2021 - 15:30"              // Product ID, Tour ID. If on landing display multiple timeslots or multiple performances, push product ID of the Pass or Event multiple times.
      'name':'Romeo & Juliet',date time of timeslot, performance, match
            category:"Adult"
            price:"14.00"
            quantity:2
            id:"101049282449-101049310928-306159078-101049317318"
            brand:"Visit pass"
            variant:"SALE"

3a.Push data for Subscription journey

A new datalayer addSubscription is now available when purchasing a season ticket.

Data are pushed to the data layer first once a visitor enters the Season ticket first page (product description page) and second after the vistor clicks on "Subscribe now".

Code Block

language	js
title	AddSubscription DataLayer Example
collapse	true

event:"ee-addSubscription"
   ecommerce:Object
      add:Object
        user:Object                
          contactNumber:"3010"  
        products:Array[1]
          0:Object
            id:"466508722"
            name:"Open Season Ticket"             
            brand:"Season tickets"
            quantity:2
            variant:"SALE"

3b. A new datalayer validateSubscription and cancelSubscription are available

validateSubscription is fired when user confirms the Subscription (click on VALIDATE SUBSCRIPTION)
The data are pushed again if the user modify seats of some performances and VALIDATE again

Code Block

language	js
title	validateSubscription DataLayer Example
collapse	true

event:"ee-validateSubscription"
   ecommerce:Object
     currencyCode:"EUR"
      validate:Object
        user:Object                
          contactNumber:"3010"  
        products:Array[1]
          0:Object
            id:"466508722"
            name:"Open Season Ticket"             
            brand:"Season tickets"
            quantity:2
            variant:"SALE"
              performance:Array[3]                     
                0:Object
                  id:"466498532"                   
                  name:"Swan Lake"                   
                  date:"15/04/2021 - 15:30"             
                  category:"Cat 1 / Subscriber - Adult"
                  price:"14.00"
                  quantity:1
                  brand:"Event"
                  variant:"SALE"
               1:Object
                  id:"466498533"                        
                  name:"La Travia"                   
                  date:"16/04/ Product name, Tour name
2021 - 15:30"              
                  category:"Cat 1 / Subscriber - Adult"
                  price:"14.00"
                  quantity:1
            'brand':'Event / Drama',      brand:"Event"
                  variant:"SALE"
               2:Object
                  id:"466498535"                        
                  name:"Romeo&Juliet"                   
                  date:"17/04/2021 - 15:30"              
                  category:"Cat 1 / Subscriber - Adult"
                  price:"14.00"
                  quantity:1
                  brand:"Event"
                  variant:"SALE"

3c. A new datalayer cancelSubscription is fired when the visitor cancel the Subscription (same structure and data as validateSubscription except the event cancel is pushed)

Code Block

language	js
title	cancelSubscription DataLayer Example
collapse	true

event:"ee-cancelSubscription"
   ecommerce:Object
     currencyCode:"EUR"
      cancel:Object
        user:Object                
          contactNumber:"3010"
        products:Array[1]
          0:Object
            id:"466508722"
            name:"Open Season Ticket"             
            brand:"Season tickets"
            quantity:2
            variant:"SALE"
         Product Family Type / Topic of the product (if set) 
      'position':0,   performance:Array[3]                     
                0:Object
                  id:"466498532"                   
                  name:"Swan Lake"                   
                  date:"15/04/ Position of a product in a given Section (landing page) or Product type (Landing page list view or Normal view). Position of a product in a Section can be different if user change the day view (Today, Tomorrow, After,...)
      'list': 'Hot topic'2021 - 15:30"             
                  category:"Cat 1 / Subscriber - Adult"
                  price:"14.00"
                  quantity:1
                  brand:"Event"
                  variant:"SALE"
               1:Object
                 [...]

4.Subscrition's child performances data are now pushed in addToCart, removeFromCart, Checkout, Confirmation datalayers

Code Block

language	js
title	addToCart DataLayer Example
collapse	true

event:"addToCart"
   [...]
            name:"Open Season Ticket"             
            brand:"Season tickets"
            quantity:2
            variant:"SALE"
              performance:Array[3]                     
                0:Object
                  id:"466498532"                   
                  name:"Swan Lake"                   
                  date:"15/04/ On Landing page content return Section name, on Landing page list view return Product type name (for a Product type products can be grouped by topic (sub-grouping), please set position and list by Topic name in this case
     },
     {
2021 - 15:30"             
                  category:"Cat 1 / Subscriber - Adult"
                  price:"14.00"
                  quantity:1
                  brand:"Event"
                  variant:"SALE"
               1:Object
                  'id':'ABC124',
:"466498533"                        
                  'name':'Product Name',
name:"La Travia"                   
                  date:"16/04/2021 - 15:30"              
           'brand':'Product Brand',       category:"Cat 1 / Subscriber - Adult"
                  price:"14.00"
      'position':1,            quantity:1
                  brand:"Event"
      'list': 'Hot topic'
            variant:"SALE"
               2:Object
                  id:"466498535"                     }]
   }
});
</script>   
                  name:"Romeo&Juliet"                   
                  date:"17/04/2021 - 15:30"              
                  category:"Cat 1 / Subscriber - Adult"
                  price:"14.00"
                  quantity:1
                  brand:"Event"
                  variant:"SALE"

Versions Compared

Old Version 3

New Version Current

Key

Following the

deliveries of Cart and user info tracking on Enhanced E-commerce in Whymper V3

and Google Analytics improved data layer for products and checkout in Bishorn V1, we have continued our journey to enrich the e-commerce tracking data for our online sales platform in Bishorn

V2.

This time, we focus on understanding

your season ticket holders journey.

1.

Contact number and order type available to all data pushes existing already

2.Push date time of dated product from addToCart datalayer to all

3a.Push data for Subscription journey

4.Subscrition's child performances data are now pushed in addToCart, removeFromCart, Checkout, Confirmation datalayers

Getting started