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Warning
titleSAM targeting: Automatic filtering of contacts who didn't give their explicit consent

Since release Whymper V1, SAM (SecuTix Audience Management) filters out automatically all contacts that refuse explicitly marketing communications (except if the campaign contains only "operational" (and non-marketing) information directly related to contractual obligations towards the customers, for instance informing them about major changes affecting an event for which they ave have purchased tickets). In this case, you must select the campaign type called "Information directly related to a contact's purchase or reservation".

In order to be fully compliant with GDPR regulations, release Whymper V3 of SAM will filter out automatically all contacts that did not give their explicit consent. As a result, as of mid-November 2018, contacts who have not provided any consent information (neither positive, nor negative) will not receive your marketing campaigns anymore.

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  • When a contact is anonymized, through a batch or manually by an operator, country, town and post code are kept. Allowing the reports on the geographical origin to remain accurate. The other address information are deleted so that the identity of the anonymized contact cannot be recovered. When a prospect is removed, all address information are deleted.
  • All beneficiary information (except of the country) and all answers to questions of type Address or Email linked to tickets which end validity is older than the duration specified in the batch are removed.
  • Answers to questions linked to tickets which end validity is older than the duration specified in the batch are removed.
  • The IP address of all orders containing only tickets which end validity is older than the duration mentioned above is removed.

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SecuTix recommands to create both pages (complete data privacy policy and summary) and to enter the respective URLs in above parameters.


Warning
titleForeseen enforcement in a future release of SecuTix

In order for the Ticket Shops to be fully compliant with the GDPR rules, above parameters (confidentiality guarantee and data privacy policy summary) will become mandatory in a future SecuTix release.


Information for operators

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