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This percentage represents the part of tickets sold for the day. (eg. it say )Potential revenue if all tickets were sold at standard price.Reduced tickets that have not been sold at the full price.Average presales in before preformanceA dimension indicating when a ticket was purchased in terms of days before the performance. Possible values are: Day of Performance or Later, Last Week, Last Month, Last 3 Months, Last 6 Months, Earlier. at If A is the median of all intervals AA count of how many performances a contact has attended
KPIMeasure

Definition/calculation

Attendance (percentage)Percentage of sold tickets compared to the total capacity.
Attendance by customerNumber of performances a contact has attended.
Attendance frequencyAverage interval (in days) between consecutive attendances of a customer. This is an estimation of the average number of days between the contact's visits.
Average pre-sales in days before performanceAverage number of days between the booking date and performance date.
Average price per ticketAverage price paid by the customers per tickets. It is calculated based on the total amount of tickets sold divided by the amount of money paid.
CapacityTotal initial amount of tickets available on sales (invalid & blocked seats are not taken in count).
Complimentary tickets

Tickets that have been given out for free.

Customers by eventNumber of customers who have purchased tickets for a given event.
Difference since yesterday
CapacityTotal initial amount of tickets available on sales (invalid & blocked seats are not taken in count).
TicketsTotal amount of tickets sold (refund excluded).
Turnover by ticketAverage turnover by ticket. The turnover divided by the number of sold tickets.
Discount by ticketAverage discount by ticket. It represents the difference between the base unit amount per ticket and the actual paid amount.
AttendanceTotal amount of sold tickets divided by the capacity.
Difference since yesterday

Percentage of tickets sold today compared to the total capacity, e.g.,

if you sold 200 tickets today, and there are 20.000 seats in total,

that value will

be 1%.

Max. revenue

Discount per ticketAverage discount per ticket. It represents the difference between the base unit amount and the actual paid amount for each ticket.
Distance to institutionDistance in KM between the contact's address (based on the ZIP code) and the address of your organizationStandard priceThe price of the tariff set on the 1st rank of the Occasional contact audience category in SecuTix.
Financial utilizationTurnover of tickets sold divided by the max. revenue.
Turnover by seatTurnover of tickets sold divided by the capacity.
UtilizationNumber of sold tickets + reservations divided by the capacity.
YTDYear to date - display months only until current month.
Percentage of revenue compared to the maximum potential revenue.
Full yearNo restriction, will display the full year.
Interval since last attendanceNumber of
Complimentary tickets

All tickets that have been given out for free.

days Average number of days between the booking date and performance date.Purchase horizonbetween today and the contact's last visit or attendance to a performance.
Last attendanceDate of the last visit or attendance to a performance for a given contact.

Max. revenue

The potential revenue if all remaining tickets were sold at full price.
Next anticipated attendanceIf X is the average interval between consecutive attendances of a customer (in days), the next anticipated visit is Last Attendance + X.
Overdue (estimation)

Indication of how long since a

Interval since last attendanceOverdue (estimation)Number of days between today and the

contact's last visit/attendance

to a performance.
Attendance frequencyThe median of all intervals (in days) between consecutive attendances of a customer. This is an estimation of the average number of days between the contact's visits.

(compared to his/her usual visit/attendance rate:
(Interval since last attendance) - (Attendance frequency)*1.5

  • The 1.5 is a tolerance factor applied.
  • If the the value is positive, it means the customer has not
come
  • attended/visited for longer than usual (he/she is overdue).
  • If the value is negative, the contact
came
  • attended/visited earlier than expected.
Distance to institutionIt represents the distance in KM between where the contact lives (based on the ZIP code) and your organization.
Average price per ticketIt represents the average price paid by the customers per tickets. It is calculated based on the total amount of tickets sold divided by the amount of money paid.
Purchase: days before the performance

This shows you how many days in average does a customer purchase the tickets before the performance.

Customers by productionA count of how many customers have purchased tickets for a given event.
Purchase: days before the performance

Indication of how early a customer purchases tickets on average (in days before the performance).

Purchase horizon

Indication of how early a ticket was purchased with respect to the date of the performance.
Possible values:

  • Day of Performance (or Later)
  • Last Week
  • Last Month
  • Last 3 Months
  • Last 6 Months
  • Earlier
ReducedNumber of tickets that have not been sold at the full price.
Standard priceFull price, i.e., the price of the tariff set on the 1st rank of the Occasional contact audience category in SecuTix.
TicketsTotal amount of tickets sold (refunds and cancellations excluded).
Revenue by ticketAverage revenue per ticket. The turnover divided by the number of sold tickets.
Revenue by seatAverage revenue per seat with respect to the the total capacity, i.e., including the the seats that were not sold.
UtilizationPercentage of sold tickets, including reservations, compared to the capacity.

YTD

Year to date - display months only until current monthAttendance by customer.