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Managing your sales strategy involves giving certain audiences advantages relating to certain products, under certain conditions.

SecuTix 360° allows you to issue different types of advantage according to the strategy that you wish to apply. 

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Advantages are differentiated within SecuTix 360° by the type of target that they’re aimed at:

Public

A general public advantage is one that anyone can benefit from, whether or not they are among your contacts. This is the case, for example, when you lower the price of one of your products, such as the official t-shirt for your 2013 festival, which you decide to sell for £15, rather than £25. Anyone may benefit from this offer.

Contacts

A contacts offer is an advantage given to named target contacts via a marketing campaign. Only a targeted contact can benefit from it, and they must be identified by the system in order to access it. There is therefore no code; a customer can benefit from it only by identifying themselves online or at the ticket office. This is the case, for example, when you launch an automatic campaign in the SAM aimed at people whose birthday it is: you congratulate them via email and tell them that to mark the occasion, you’re offering them 5% off tickets for the next event. By identifying themselves, these contacts can benefit from the discount.

Indicator

This type of advantage allows beneficiaries to be targeted according to the level of one of the indicators. For example, you might decide to offer a ticket at £30 instead of £45 for all contacts who have a “regular” attendance frequency. Therefore, once a contact’s “attendance frequency” indicator reaches “regular” thanks to the purchases that they’ve made, they will automatically be offered the reduced price of £30. 

Partner

A partner advantage is actually a code that you configure and distribute. Anyone who knows the code can use it in the system and benefit from the advantage. This is the case, for example, when you publish an ad in a local newspaper featuring a code such as “CHRISTMAS2016”, giving everyone who uses it a discount.

Code for single use

Here, a set number of codes such as “XB56TR754” is generated en masse. These codes, once distributed, entitle recipients to an advantage. Each code may be used only once. You can, for example, use these codes on flyers to be distributed.

Settings

• You can create a new advantage from the Catalogue module
• The advantage can relate to any product family
  
• General information about the advantage:
  
  • Choice of target type
  • Identification of the quota
  • Validity rule
    
    

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• Designation of sales channels where the advantage may be used
• Validation and launch of the advantage

Single use codes

The settings for single use codes can be adjusted in the “Catalogue” module within the “Organisation” section of SecuTix and are applied through the “Additional sales” section of “Sales”. The general idea is that you first decide on the settings for the advantage, with its different properties, and on a quota (for example 350 codes), and you then distribute the codes through the “Additional sales” module. It’s up to you whether you distribute them directly or to B2B contacts. For example, you can send 100 single use codes to your Tourism Office B2B partner so that it can distribute them more widely. 

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Lastly, once your codes have been distributed, you can monitor how they’re being used via the dashboard located in the same menu.

Provision

Once advantages have been allocated to one or several sales channels and activated, the rules for displaying the different types are as follows:

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