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Data layer Google Analytics 4 Events - Summary

https://developers.google.com/analytics/devguides/migration/ecommerce/ecommerce-gtag - E-commerce (GA4) Developer Guide

https://developers.google.com/analytics/devguides/migration/ecommerce/gtagjs-compatibility - Ecommerce event compatibility and translation reference (gtag.js)


Google Analytics 4 Events - GuidelinesSecuTix Ticket shop events available Description

event: "view_item_list",

view_item_list

a user sees a list of items/offerings

event: "select_item",

select_item

a user selects an item from a list

event: "view_item",

view_item

a user views an item

event: "add_to_cart",

add_to_cart

a user adds items to cart

event: "add_to_wishlist",

-

a user adds items to wishlist

event: "view_cart",

-

a user views their cart

event: "remove_from_cart",

remove_from_cart

a user removes items from a cart

event: "begin_checkout",

-

a user begins checkout

event: "add_shipping_info",

add_shipping_info

a user adds shipping info 

event: "add_payment_info",

add_payment_info

a user adds payment info 

event: "purchase",

-

a user completes a purchase

event: "refund",

-

a user receives a refund

event: "view_promotion",

view_promotion

a user sees a promotion item

event: "select_promotion",

select_promotion

a user clicked a promotion item



How to use Google Analytics 4 Enhanced E-commerce

Expand

1. Activate GA4 Enhanced E-commerce for the Point of Sales 

Login to your SecuTix back-office, and activate enhanced e-commerce for the corresponding Internet point of sales via the screen Organisation > Initialisation > Organisation Parameters > Sales Channels > Point of Sale > Internet Parameters.

Wait for a few minutes for the corresponding PoS to be updated with the latest parameters.


Google Analytics 4 E-commerce tracking

Product impression and action data

Expand

Impressions and clicks

  • On the landing page :
    • Clusters & sections views: push all products' impression data (including all products in the List view, even if the "Load more" button has not been clicked.)
    • For the carousel or slider sections, we push all products inside the slider, no matter when user clicks on an arrow to see the other products or not. Meaning that if the product is in the slider, it will considered as an impression.) 
    • Product type view: push all products belonging to the current Product Type selected (e.g push all products of the EVENT tab, when user clicks on the VISIT tab, and then pushing all VISIT tab products)
    • On Landing page section view, sending data also depends on scroll depth. This means that the data will be pushed as the user scrolls the landing page.
    • If a product card on the landing page is a Tour, we push the Tour id as the product Id.
    • If a product card is a list of timeslots/performancse, we push its' product Id (Event Id or Visit pass Id).
  • Data are also sent after user clicks on a product/promotion, and in the product/promotion details page (page just before the shopping cart)


1. Product impression

Push product impression data to datalayer.

Code Block
languagejs
titleProduct impression DataLayer Example
collapsetrue
<script>
  'event':'view_item_list'
  'ecommerce': {
    'items': [{
      'item_id':12345678,                  // Product ID, Tour ID. If on landing display multiple timeslots or multiple performances, push product ID of the Pass or Event multiple times.
      'item_name':'Romeo & Juliet',          // Product name, Tour name
      'item_brand':'Event / Drama',          // Product Family Type / Topic of the product (if set)
	  'type': 'Sport', 				 	// Product Type
      'index':0,                     // Position of a product in a given Section (landing page) or Product type (Landing page list view or Normal view). Position of a product in a Section can be different if user change the day view (Today, Tomorrow, After,...)
      'item_list_name': 'Hot topic'               // On Landing page content return Section name, on Landing page list view return Product type name (for a Product type products can be grouped by topic (sub-grouping), please set position and list by Topic name in this case
     },
     {
      'item_id':124,
      'item_name':'Product Name',
      'item_brand':'Product Brand',
      'index':1,
      'item_list_name': 'Hot topic'
     }]
   }
</script> 

2. Promotion impression (Advantage)

Push Promotion impression data to datalayer on the same pages and sections mentionned above.

Code Block
languagejs
titlePromotion (advantage) impression DataLayer Example
collapsetrue
<script>
dataLayer.push ({
  'event':'view_promotion'
  'ecommerce':{
    'items':[{
      'item_id':177664,                            // Advantage ID
      'item_name':'Member Exclusive',                // Advantage name
      'creative':'Only for member',             // Advantage description
      'index':1                              // Position of a product in a given Section (landing page) or Product type (Landing page list view or Normal view)
     }]
  }
});
</script> 

3. Product details impression

Data pushed when :

  • A product is clicked (accessing the product details page)
  • For the calculated season tickets, it is at the ticket selection page
  • For the Hospitality product family, it is at the hospitality selection page
  • At the ticket selection page.
Code Block
languagejs
titleProduct details impression DataLayer Example
collapsetrue
<script>
dataLayer.push({
  'event':'view_item'
  'ecommerce': {
    'items': [{
        'item_id':123,						// Product ID
        'item_name':'Product Name',				// Product name
		'item_variant':'SALE',					// Product is to be SOLD or RESERVED
        'item_brand':'Product Brand',			// Product Family Type / Topic of the product (if set)
	 	'type': 'Sport', 				 	// Product Type
       }]
   }
});
</script> 

4. Product click

Push Product details' data when user clicks a product, includes the additional data

Code Block
languagejs
titleProduct click DataLayer Example
collapsetrue
<script>
dataLayer.push({
  'event':'select_item'
  'ecommerce': {
    'items': [{
        'item_id':123,						// Product ID
        'item_name':'Product Name',				// Product name
		'date':'15/04/2021 - 15:30'         // Date time of timeslot, performance, match
        'item_brand':'Product Brand',			// Product Family Type / Topic of the product (if set)
	 	'item_list_name':'Hot topic'         
		'index':0						// Position of a product in a given Section (landing page) or Product type (Landing page list view or Normal view)
		'item_variant':'SALE'					// Product is to be SOLD or RESERVED
	 	'type': 'Sport', 				 	// Product Type
        }]
    }
});
</script> 

5. Promotion click

Push Product details' data when user clicks a product

Code Block
languagejs
titlePromotion click DataLayer Example
collapsetrue
<script>
dataLayer.push ({
  'event':'select_promotion',
  'ecommerce':{
    'items':[{
        'item_id':'Promo ID',					// Advantage ID
        'item_name':'Promo name',				// Advantage name
        'creative':'Creative name',			// Advantage description
        'index':Position					// Position of a product in a given Section (landing page) or Product type (Landing page list view or Normal view)
		'item_variant':'SALE'					// Product is to be SOLD or RESERVED
        }]
    }
});
</script> 


Cart and Check-out

Expand

1. Add or Remove products from Cart

Push data when a product is added to cart, or remove from cart

Code Block
languagejs
titleAdd to Cart DataLayer Example
collapsetrue
// Measure adding a product to a shopping cart 
// and a list of product.
dataLayer.push({
  'event': 'add_to_cart',
  'ecommerce': {
    'currencyCodecurrency': 'EUR',         // Currency code used for the PoS
 	'action':'add'     
	'items': [{                      
        'item_name': 'Museum Pass',                  // Product Name
        'item_id': '1234-567-987',                   // Unique SKU of the product item, i.e. product id - item id (if product is non-dated product)  - performance id (if product is of event or parking or visit type) - seat category id - tarrif type id - timeslot id (if product is timeslot) - advantage id (if any) (same as enhanced e-commerce dataLayer)
	 	'date':'03-01-2023 - 06:00'				// Date time of performance/match
        'price': '15.25',                       // Unit Price          
        'item_brand':'Visit Pass / Exhibition',     // Product Family Type / Topic of the product (if set) (same as enhanced e-commerce dataLayer)
        'item_category':'Cat A',           // Seat category 
		'item_category2':'Full price',		// tarrif type
        'item_variant': 'SALE', 
        'quantity': 1                           // Quantity added to cart for this product item
        'url': 'https://mosa.int1-shop.secutix.com/selection/timeslotpass?productId=101047223156'     // URL pointing to the corresponding product item selection page which can be used by 3rd-party email retargeting tools
        'imgUrl': 'https://mosa.int1-shop.secutix.com/api/1/dl/product/101047223156/logo'             // Image URL of the corresponding product item which can be used by 3rd-party email retargeting tools
	 	'type': 'Sport', 				 	// Product Type
       }]
    }
});'


Code Block
languagejs
titleRemove from Cart DataLayer Example
collapsetrue
// Measure the removal of a product from a shopping cart.
dataLayer.push({
  'event': 'remove_from_cart',
  'ecommerce': {
   'currencyCode': 'EUR',         // Currency code used for the PoS
 	'action':'remove'     
	'items': [{ 
        'item_name': 'Museum Pass',                  // Product Name
        'item_id': '1234-567-987',                   // Unique SKU of the product item, i.e. product id - item id (if product is non-dated product)  - performance id (if product is of event or parking or visit type) - seat category id - tarrif type id - timeslot id (if product is timeslot) - advantage id (if any) (same as enhanced e-commerce dataLayer)
        'price': '15.25',                       // Unit Price          
        'item_brand': 'Visit Pass / Exhibition',     // Product Family Type / Topic of the product (if set) (same as enhanced e-commerce dataLayer)                 
		'item_category':'Cat A',           // Seat category 
		'item_category2':'Full price',		// tarrif type          
		'item_variant': 'SALE',         
		'quantity': 1                           // Quantity remove from t cart for this product item
	 	'type': 'Sport', 				 	// Product Type
      }]
    }
});

2. Check out

Data are sent to datalayer in check out process with 2 steps: Delivery and Order confirmation (after the payment page)

Info
titleSecurity and data layer

Please note that the payment page cannot push any data in the data layer, as this is a secure page and pushing data externally in a secure page is forbidden by the PCI certification.

When user choose a delivery mode and click on Continue

Code Block
languagejs
titleDelivery step DataLayer Example
collapsetrue
<script> 
	dataLayer.push({ 
		'event': 'add_shipping_info', 
			'ecommerce': { 
						'step': 1, 										//check out step, (1: Delivery, 2: Summary) 
						'id':15284,									// File ID
					 	'option':'summary' 								//order summary page - where the ee-checkout step 1 is pushed (additional information)        
						'shipmentID': 'E-ticket', 					//shipment mode name  
						'shipmentMode': 'E-ticket', 					//shipment mode name 
						'shipping': 8 									//shipment fee 
						}, 
					'items': [{ 										//List of productFieldObjects inside the order. 
						'item_name': 'Triblend Android T-Shirt', 			//Product Name (mandatory). 
						'item_id': 12345, 									//Product Id (mandatory). 
					 	'date':'13-01-2023 - 05:00'
						'price': '15.25', 								//Unit Price (mandatory) (same as the basic e-commerce tag). 
						'item_brand': 'Visit Pass / Exhibition', 			// Product Family Type / Topic of the product (if set)        
						'item_category':'Cat A',           // Seat category 
						'item_category2':'Full price',		// tarrif type               
						'item_variant': 'SALE',        
						'quantity': 1, 									// same as the basic e-commerce tag 
						'coupon': 'PartnerCUBE' 						// advantage name / advantage id 
					 	'type': 'Sport', 				 				// Product Type
						}] 
					} 
				} 
}); 
</script>

When user input a voucher, select a payment method, then click on Continue to Payment

Code Block
languagejs
titleOrder summary step DataLayer Example
collapsetrue
<script> 
dataLayer.push({ 
	'event': 'add_payment_info', 
		'ecommerce':{ 
			'checkout':{ 
				'actionField':{ 
					'step': 2, 											//check out step, (1: Delivery, 2: Summary) 
				 	'option':'order-confirmation' 						//order confirmation page - where the step 2 is pushed (additional information)
					'option': 'VISA', 									//selected payment method name 
					'id':1000463, 									//File ID 
					'shipmentID': '1111111', 							// shipment ID, get from Delivery step 
					'shipmentMode': 'E-ticket', 						// shipment mode name 
					'shipping': 8, 										//shipment fee 
					'payment fee': 4, 									//payment overhead fee 
					'revenue': 35, 										//total amount to pay 
					'coupon': 'PROMO' 									//promotional code or voucher code 
					}, 
				'items': [{ 											// List of productFieldObjects inside the order. 
					'item_name': 'Triblend Android T-Shirt', 				// Product Name (mandatory). 
					'item_id':12345, 										// Product Id (mandatory). 
				 	'date':'13-01-2023 - 05:00'
					'price': '15.25', 									// Unit Price (mandatory) (same as the basic e-commerce tag). 
					'item_brand': 'Visit Pass / Exhibition', 				// Product Family Type / Topic of the product (if set)  
					'item_category':'Cat A',           // Seat category 
					'item_category2':'Full price',		// tarrif type      
					'item_variant': 'SALE',       
					'quantity': 1, 										// same as the basic e-commerce tag 
					'coupon': 'PartnerCUBE' 							// advantage name / advantage id 
					 'type': 'Sport', 				 					// Product Type
					}] 
				} 
			} 
}); 
</script>