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The criteria are used as labels that will enable you to segment your contact base, and thus target it with SAM. This classification is done calculated automatically depending on the actions of the contact.
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Below you can find a list of the standard indicators of Secutix 360º
List of standard indicators of SecuTix 360º
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in alphabetical order:
Assiduity:
This shows the current assiduity of a contact. The assiduity is defined through the number of performances that the contact has purchased during a season. The more performances are purchased, the more regular the contact will be considered as a contact.
Calculation frequency: Real time or season change.
Value: The value is the number of different performances that the contact has attended or intended to attend during the season. The returned tickets are not taken into account.
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