The criteria are used as labels that will enable you to segment your contact base, and thus target it with SAM. This classification is done automatically depending on the actions of the contact
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For example, the indicator “Season-ticket holder” becomes automatically “Season-ticket holder: yes” when a contact buys a season-ticket for the current season.
The contact indicators are displayed as pictograms at the top of the Summary tab of the contact file, but you can also find them listed by clicking on the "Indicators" menu of the vertical menu of the contact file.
The criteria are usually set at the beginning of the project, before the recovery of the contact data. If you need to create new criteria later, you could do it requesting a service here.
Below you can find a list of the standard indicators of Secutix 360º
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