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- Evaluate site performance in terms of number of visits, unique visitors, drop-off rate for transactions etc. We measure numbers and volumes of visitors to different parts of our site and this helps us ensure our services are fast and available when you want them. It also helps us ensure that different pages on our site are useful and easy to find.
- Evaluate performance or efficiency of marketing campaigns (if you have reached our website by clicking on a link displayed in a marketing email).
Google Analytics sends information, considered by the data protection authorities as personal data, to the United States. On the 16th of July 2020. the Court of Justice of the European Union has stated that the United States don't provide the same level of data protection as the General Data Protection Rule that applies in the European Union.
The audience measurement cookies are listed in the table below.
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