...
Contact data
Push contact's information (contact Number, hash Email) for all online journeys.
| Code Block |
|---|
| language | js |
|---|
| title | Contact's data Example |
|---|
| collapse | true |
|---|
|
<script>
dataLayer.push ({
'event':'ee-productImpression'
'ecommerce': {
'impressions': []
'user': [
'contactNumber':'3010'
'hashEmail':'a73070283a933005e429eda4ad2e219ce304404dbd518dd6f9624e64a8ea52eb'
}
});
</script> |
Product impression and action data
...
| Code Block |
|---|
| language | js |
|---|
| title | Product impression DataLayer Example |
|---|
| collapse | true |
|---|
|
<script>
dataLayer.push ({
'event':'ee-productImpression'
'ecommerce': {
'impressions': [{
'id':'12345678', // Product ID, Tour ID. If on landing display multiple timeslots or multiple performances, push product ID of the Pass or Event multiple times.
'name':'Romeo & Juliet', // Product name, Tour name
'brand':'Event / Drama', // Product Family Type / Topic of the product (if set)
'position':0, // Position of a product in a given Section (landing page) or Product type (Landing page list view or Normal view). Position of a product in a Section can be different if user change the day view (Today, Tomorrow, After,...)
'list': 'Hot topic' // On Landing page content return Section name, on Landing page list view return Product type name (for a Product type products can be grouped by topic (sub-grouping), please set position and list by Topic name in this case
},
{
'id':'ABC124',
'name':'Product Name',
'brand':'Product Brand',
'position':1,
'list': 'Hot topic'
}]
}
});
</script> |
...
2. Promotion impression (Advantage)
Push Promotion impression data to datalayer on the same pages and sections mentionned above :
| Code Block |
|---|
| language | js |
|---|
| title | Promotion (advantage) impression DataLayer Example |
|---|
| collapse | true |
|---|
|
<script>
dataLayer.push ({
'event':'ee-promoImpression'
'ecommerce':{
'promoView':{
'promotions':[{
'id':'177664', // Advantage ID
'name':'Member Exclusive', // Advantage name
'creative':'Only for member', // Advantage description
'position':1 // Position of a product in a given Section (landing page) or Product type (Landing page list view or Normal view)
}]
}
}
});
</script> |
3. Product details impression
Data pushed when :
- A product is clicked (accessing the product details page)
- For the calculated season tickets, it is at the ticket selection page
- For the Hospitality product family, it is at the hospitality selection page
- At the ticket selection page.
| Code Block |
|---|
| language | js |
|---|
| title | Product details impression DataLayer Example |
|---|
| collapse | true |
|---|
|
<script>
dataLayer.push({
'event':'ee-productView'
'ecommerce': {
'detail': {
'products': [{
'id':'ABC123', // Product ID
'name':'Product Name', // Product name
'brand':'Product Brand', // Product Family Type / Topic of the product (if set)
}]
}
}
});
</script> |
4. Product click
Push Product details' data when user clicks a product
| Code Block |
|---|
| language | js |
|---|
| title | Product click DataLayer Example |
|---|
| collapse | true |
|---|
|
<script>
dataLayer.push({
'event':'ee-productClick'
'ecommerce': {
'click': {
'actionField': {
'list': 'Product list name'
},
'products': [{
'id':'ABC123', // Product ID
'name':'Product Name', // Product name
'brand':'Product Brand', // Product Family Type / Topic of the product (if set)
'position':0 // Position of a product in a given Section (landing page) or Product type (Landing page list view or Normal view)
}]
}
}
});
</script> |
5. Promotion click
Push Product details' data when user clicks a product
| Code Block |
|---|
| language | js |
|---|
| title | Promotion click DataLayer Example |
|---|
| collapse | true |
|---|
|
<script>
dataLayer.push ({
'event':'ee-promoClick',
'ecommerce':{
'promoClick':{
'promotions':[{
'id':'Promo ID', // Advantage ID
'name':'Promo name', // Advantage name
'creative':'Creative name', // Advantage description
'position':Position // Position of a product in a given Section (landing page) or Product type (Landing page list view or Normal view)
}]
}
}
});
</script> |